May 12, 2017
Nailed It! Introducing the Baking Makeup Trend
First, there's contouring. Then there's strobing and color correcting. Now, a new makeup trend is sweeping the beautysphere off of its feet and boy, just hearing it makes us crave for baked goodies!
Baking, also known as letting your makeup "cook," is just like all the other makeup trends that are making waves this season - it isn't exactly new. The drag community has been using this method for years until makeup artists kept it as an industry secret. Today, that secret is hardly considered as a "secret" anymore. This makeup application technique has gone so popular that it’s significantly changing the way people apply their makeup.
Baking enhances the coverage of your foundation and concealer whilst diminishing the look of wrinkles, pores and fine lines. It also highlights areas of your face without the shimmer. We consider baking as highlighting's little baby sister - it brings forward sunken features drawing attention to areas of your face that you want to emphasize.
Before you pack enormous amounts of setting powder on your face, consider the tools you’re going to use to bake your powder with. Evelin recommends not just one but six versatile Luxie Beauty cruelty-free makeup brushes to help you make your baking game strong.

Baking is the secret to perfect complexion...
Open your IG app and search for #bakingtechnique and you will see thousands of images and short clips showing MUAs, beauty bloggers and makeup junkies heavily layering powder on their faces like geishas. Baking has gone mainstream in light of the contouring, highlighting and color correcting craze. In a nutshell, it involves letting your choice of setting powder sit on your skin for 5 to 10 minutes allowing your skin's natural oils and heat melt it over your makeup for a flawless and bullet-proof finish. So, what’s the best setting powder to bake with? For us, it’s the Laura Mercier Translucent Loose Setting Powder. This setting powder feels incredibly lightweight on the skin. What we love about this setting powder is that it creates a soft-focus effect that blurs all imperfections from the skin. It keeps the skin looking matte and fresh all day long.
Time to bake!
Truth be told, baking can be a little intimidating especially for those who are just starting with makeup. If you want to learn (and perfect) this technique, watch this Facebook live video of our Luxie Beauty Educator Evelin to show you how it's done.