What a magical weekend that was! Luxie Beauty got the chance to join Generation Beauty for the first time this year and it will definitely not be our last! Generation Beauty, a.k.a. the mecca of all beauty events, is a special gathering that validates the industry's desire for community-based collaborative approach in spreading beauty awareness at major key cities in the United States. It brings together top cosmetics and skincare brands, online influencers, makeup artists and beauty lovers for a weekend of unlimited fun and creative inspiration. Now on its third year, this esteemed 2-day beauty convention was bigger than ever! Founded by Ipsy founders, Michelle Phan, Marcelo Camberos and Jennifer Goldfarb, Generation Beauty gave beauty fans various opportunities for interactive exploration of the newest products and techniques from their favorite brands, MUAs and gurus. Generous gift bags filled with the latest products to hit the beauty market (over $200 value) were given to all attendees. If you've been following us on Instagram, you know how much we were looking forward to attending this amazing event for so many months. It has always been our dream to talk to you about makeup and see you try our products in person. Thanks to Generation Beauty, they gave us a delightful venue to make that happen! How fierce was our booth?! We jazzed up a black Polaris Slingshot exclusively for this gathering which genuinely resonated our ethos of fearlessness, class and style on the expo floor. Our booth was inspired by our commitment to "driving beauty" in terms of fueling the global beauty industry with revolutionary and innovative products. The booth also represented how we embrace, and at the same time, overcome various obstacles that we encounter even up to this day so that we could come out of them with better versions of ourselves every time. The three-wheeled motorcycle was emblazoned with "Luxie Edition" in gold letters and offered a fun yet daring space for fans to capture selfies with some of the best makeup influencers on Instagram and Youtube.
Caption: Take a ride with Luxie Beauty!
Caption: @desiperkins and @lustrelux hanging out at our booth
@iamkareno enjoys her moment at the Luxie Beauty booth
We were joined by pro makeup artists and gurus Hosway Morbak (@glamourbyhosway), Mara Victoria (@maravictoriadior), Sepi Balini (@makeupbysepi) and Alva Jay (@alvajay) who mingled with our fans who stopped by our booth to shop and chat! They happily gave versatile and timeless makeup advice, with focus on contouring, throughout the event. Manal (@wakeupandmakeup) who collaborated with us in creating our clothing line was also there and joined the fun. We gave 40% discount on all our makeup brushes and 20% discounts on all Wakeup and Makeup apparel. Our special guest Jade Marie (@jadeywadey180) provided expert beauty tips and tricks to keep our fans' contouring game strong using the free brush we gave away during the event - the 512 contour brush. Live demonstrations on models were facilitated - a makeup frenzy of astronomical proportions unfolded right before our very eyes!
@jadeywadey180 introduced 180 Glam Sculpting Set, out of stock, waitlist available.
Luxie Beauty is committed to revolutionizing the next generation of the beauty industry, one makeup brush at a time. We witness new trends and movements in the world of beauty and translate them in every single brush we craft. We maximize our followers' full potential through collaborating and sharing new content in the digital space. Your passion and support is what fuels us to change the face of beauty by shaping the modern art of makeup application. We couldn't put into words how grateful we are to all the pro makeup artists and beauty gurus who believed in our vision that beauty can be cruelty-free. Last, but with huge emphasis on not being least, thank you to all of you, our fans and followers. YOU are the reason why we were there in the first place and YOU are the reason why we are still here, doing what we love to do.